Portal de Alcantarilla
www.portaldealcantarilla.com
The Young Entrepreneurs Association organized Guadalentin on Wednesday October 30 a visit and business meeting with the Director General of Hero, Sergio Elizalde, who explained firsthand its internal operations and its business policy.
The Hero Group in Spain was founded at the beginning of the last century with the idea of ​​providing consumers natural products and high quality.
More than 90 years later, has been established as one of the major food groups in the country, a leader in infant feeding and jams.
D.
Sergio Elizalde Monroset is, since 2011 Managing Director for Spain and Portugal of Hero.
He was previously global head of Reckitt Benckiser detergents from headquarters in UK, Sales and Marketing Manager at Puig and served for six years Marketing positions at PepsiCo and Sara Lee.
According Elizalde, "Hero is a young company with a lot of projection, which is situated in a segment accessible to everyone, is maverick, continually seeking innovation through a comprehensive quality control of its products" also added that "In the last five years has been a major change in the consumer, demands more quality for less money, and Hero think and work a lot on this issue. innovate continually seek new products, give consumers different things."
Juan David Ruiz, President of the Young Entrepreneurs Guadalentin thanked the Director General for his invitation and the opportunity it has offered to meet partners from within one of the large companies in this region.
With in these days, AJE aims to provide clues to the corporate management through knowledge and experience of successful entrepreneurs consolidated.
Source: AJE Guadalentín
Privacy policy
- Legal notice
- Cookies