Portal de Alcantarilla
www.portaldealcantarilla.com
Hidrogea presented the new advertising campaign in our municipality, in the center of the same to our own neighbors.
The presentation was made by the Director of Concessions of said company in our Region, Javier Ybarra, in a ceremony that was chaired by Alcantarilla Mayor Joaquín Buendía, with several members of the Municipal Corporation being present, as well as representatives of the entities , companies, associations and groups of Alcantarilla and the protagonists of the advertising campaign itself.
With this, the company that manages the integral cycle of water in this municipality of more than 40,000 inhabitants intends to put in value the company's commitment to Corporate Social Responsibility and with this, the approach to its stakeholders for the establishment of relationships and alliances that go beyond their mere commercial activity.
In this sense, its advertising campaign wants to convey a clear message: Hidrogea not only manages the integral water cycle in Alcantarilla but also implies with the municipality for its development and the improvement of the quality of life of its inhabitants.
The 8 people who give life to the advertising campaign have a common element, are Sewer neighbors or are closely linked to the municipality and when you open a faucet you get a vital element, the water supplied by Hidrogea.
And this is where the focus of the campaign begins: storytelling, one of the oldest forms of communication, stories that thrill;
put a face to the citizens that the company serves and tell the story that relates to them, which goes beyond water but which is also water because it is an indispensable element for life.
Solidarity, Development, Education, Employment, Tradition, Family and ultimately the Future.
The campaign aims to show Hidrogea in each of these basic pillars through the daily lives of the 8 people who have participated in the Campaign:
As a representative of its employees, José Mayol, an operator who has been providing technical assistance to the municipality for almost 20 years in the revision and maintenance of civil works (Hidrogea en Empleo).
Alberto Gálvez, a technician in the municipality and head of the water treatment station at Los Guillermos (Hidrogea es Futuro), is a young professional who is eager to show his talent and is eager for a job opportunity.
From the group of Suppliers, César Sánchez, employee of the Zapata Hardware, which supplies materials to the company which generates a return in the commercial establishment (Hidrogea is Development).
As representative of the Associations, Juan Sornichero, the President of the Federation of Cultural and Festivals Peñas that this year has received again the support of the company to the Festivities of May and especially to the Hunt of Bruges (Hidrogea is Tradition).
For future generations, Jonathan Ródenas, winner of the contest 'Intelligent Water Stories' that aims to promote environmental sustainability in the use of water resources (Hidrogea is Education).
The representative of the NGO sector is Mari Carmen Cesteros, volunteer cook in the Beata Piedad de la Cruz Social Dinner which receives support from the company (Hidrogea is Solidaridad).
Customers group, Josefa López and Eva Atenza, both receiving a reduced rate for large family and the latter also belonging to the customer support team of the company (Hidrogea es Familia).
The 8 images have been distributed in 3 buses of LINE 44 (Alcantarilla-Murcia), municipal awnings and vans of the company.
These 8 people with first and last names are real people with whom we usually cross the streets of Alcantarilla in our daily routine and represent all the citizens that the company provides, which are why all the activity of the company,
their Interest Groups, and their Corporate Social Responsibility.
Source: Ayuntamiento de Alcantarilla
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