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The Alcantarilla City Council promotes the traditional activity of small and medium-sized businesses with the signing of an agreement with the Association of Merchants to develop initiatives, promote entrepreneurship, professionalization and new business opportunities in the retail sector.

The mayor of Alcantarilla, Joaquín Buendía, signed the agreement this morning with the president of the Association of Alcantarilla Merchants, María Dolores Cánovas, which contemplates the celebration of the VIII edition of the 'Route of the Tapa and the Cocktail of Alcantarilla', the development of actions aimed at promoting leisure in business hours and leisure for young people and students, the celebration of conferences related to fashion, photography and styling, and the implementation of citymarketing and business promotion policies such as the celebration of campaigns, fairs and events, in collaboration with the Local Development Agency of the City Council.

Buendía explained that "also work with merchants to revitalize commercial urban spaces, improving accessibility and promoting quality badges so that all people who buy in stores in our municipality enjoy the best care and products."

As a novelty, the mayor stressed that “awareness campaigns will be carried out to reduce the consumption of plastic in local commerce, and the promotion of the use of biodegradable paper bags and reusable cloth, as agreed on April 24 in plenary "

Under the agreement, the City Council grants the association a grant of 23,000 euros to carry out these initiatives.

The Alcantarilla Merchants Association is a highly representative group of small and medium-sized businesses.

This agreement aims to promote the creation of wealth, economic growth and employment generation, and maintain campaigns such as the January sales, Valentine's Day, Father's Day, Day without VAT, Mother's Day, the showcase contest, Scratch and win game, Halloween, Solidarity Barbers and the Christmas campaign so that the municipality acquires the consideration of an authentic commercial city.

Source: Ayuntamiento de Alcantarilla